A reflective look at a strong year of agency work, client relationships, and growth, paired with a realistic perspective on projections, momentum, and staying hungry in marketing and advertising.
Chris Currier, owner of CCM&A and Education Coordinator for BNI Village Connections, was recently featured in the Sewickley Herald. In this post, he reflects on the value of authentic networking, building trust through storytelling, and what being quoted in the article means for his work and his community.
This week, I shared ideas with members of the Pittsburgh North Regional Chamber about a topic that hits home for almost every small business: how to market yourself when the budget is tight. Let’s be honest — marketing doesn’t feel optional, but it often feels overwhelming. When you’re a lean team (or a team of […]
Brand policing, also known as brand management, refers to the ongoing effort to maintain a consistent and positive image of a brand across all channels and touchpoints. It is a critical aspect of brand building because it ensures that the brand’s messaging, visual identity, and tone of voice are consistent and aligned with the brand’s […]