A reflective look at a strong year of agency work, client relationships, and growth, paired with a realistic perspective on projections, momentum, and staying hungry in marketing and advertising.
Chris Currier, owner of CCM&A and Education Coordinator for BNI Village Connections, was recently featured in the Sewickley Herald. In this post, he reflects on the value of authentic networking, building trust through storytelling, and what being quoted in the article means for his work and his community.
This week, I shared ideas with members of the Pittsburgh North Regional Chamber about a topic that hits home for almost every small business: how to market yourself when the budget is tight. Let’s be honest — marketing doesn’t feel optional, but it often feels overwhelming. When you’re a lean team (or a team of […]
Let’s just say it: “digital marketing agency” feels like a weird fit. Technically, it’s not wrong. We do email marketing. We do social. We optimize websites, craft content, run paid ads. But if you’ve spent more than five minutes with me or the CCM&A team, you know — we’re not here to check boxes or […]
First…let me preface this by saying that what you’re about to read is not me complaining about the state of my business. It’s not. I’m coming off a very strong April where I signed on two new clients and have a few others percolating. So I’m fine. At CCM&A, we know client acquisition doesn’t always […]
Brand policing, also known as brand management, refers to the ongoing effort to maintain a consistent and positive image of a brand across all channels and touchpoints. It is a critical aspect of brand building because it ensures that the brand’s messaging, visual identity, and tone of voice are consistent and aligned with the brand’s […]
Time management is key to success, but sometimes we can get tunnel vision and forget about everything else. It’s like wearing blinders on a horse – it makes you focus on one thing and ignore the rest. That can lead to missed deadlines, forgotten tasks, and a whole lot of stress. People do it all […]
When not over scheduled with CCM&A work, I’m filling up open hours on my schedule by being a substitute teacher. I’ve always wondered what I would be like as a teacher. I’m generally good with kids, super patient, and do like to share what I’ve learned. Should be easy, right? Sorta. I’m still nervous every […]