Business networking can sometimes feel like a numbers game—referrals, connections, handshakes, and follow-ups. But when it’s done right, it’s not just transactional. It’s personal. It’s community. It’s showing up for the people who show up for you.

That’s why this past week was such a meaningful one. Our chapter, BNI Village Connections, was featured in the Sewickley Herald—and CCM&A had the honor of being mentioned throughout the piece. It wasn’t just a business win or a branding boost. It was a reminder of why I believe in relationship-first marketing, and why I continue to invest in building meaningful connections through organizations like BNI.

The article was technically about the chapter, but the real story was about the people. About how a group of professionals from different industries show up every week—early, prepared, and ready to help each other succeed. That’s what business networking should be about.

BNI calls it “Givers Gain,” and while that may sound like a slogan, it’s actually a pretty solid marketing principle. Giving—your time, attention, ideas, encouragement—builds trust. And trust is the foundation of any brand, business, or referral that actually sticks.

For me, the biggest takeaway wasn’t just the visibility or the quotes. It was the validation of a belief I’ve built CCM&A around: that marketing is about making genuine connections. Whether it’s a client, a collaborator, or someone you’re meeting for the first time over coffee at 7 a.m., it’s about understanding people—what they care about, what they’re trying to build, and how you can help.

The truth is, business networking doesn’t always feel productive in the moment. You might go weeks without a direct lead, or sit through meetings wondering if it’s really “worth it.” But then you have a week like this one. You get a bit of recognition, a thoughtful mention in the press, or a nod from someone whose respect you value—and you realize that all those little moments of showing up have started to add up.

So here’s to showing up. To supporting the people in your village. To remembering that good marketing is built on good relationships.

And here’s to a little press and a lot of gratitude.