Category: Branding

Marketing on a Shoestring: Big Impact, Small Budget

Post author By Chris Currier
Post date May 8, 2025
Categories In Marketing Strategy, Advertising, Branding, Email Marketing, Integrated Marketing, Social Media

This week, I shared ideas with members of the Pittsburgh North Regional Chamber about a topic that hits home for almost every small business: how to market yourself when the budget is tight. Let’s be honest — marketing doesn’t feel optional, but it often feels overwhelming. When you’re a lean team (or a team of […]

Are you a good brand cop?

Post author By Chris Currier
Post date April 5, 2024
Categories In Branding, Marketing Strategy

Brand policing, also known as brand management, refers to the ongoing effort to maintain a consistent and positive image of a brand across all channels and touchpoints. It is a critical aspect of brand building because it ensures that the brand’s messaging, visual identity, and tone of voice are consistent and aligned with the brand’s […]