Author: Chris Currier

Why I Don’t Call Us a Digital Marketing Agency (Even Though We Kind of Are)

Let’s just say it: “digital marketing agency” feels like a weird fit. Technically, it’s not wrong. We do email marketing. We do social. We optimize websites, craft content, run paid ads. But if you’ve spent more than five minutes with me or the CCM&A team, you know — we’re not here to check boxes or […]

No’s Come Slow

First…let me preface this by saying that what you’re about to read is not me complaining about the state of my business. It’s not. I’m coming off a very strong April where I signed on two new clients and have a few others percolating. So I’m fine. That said…there’s a problem out there that I’ve […]

Are you a good brand cop?

Brand policing, also known as brand management, refers to the ongoing effort to maintain a consistent and positive image of a brand across all channels and touchpoints. It is a critical aspect of brand building because it ensures that the brand’s messaging, visual identity, and tone of voice are consistent and aligned with the brand’s […]

Marketing from the 1st grade classroom.

When not over scheduled with CCM&A work, I’m filling up open hours on my schedule by being a substitute teacher. I’ve always wondered what I would be like as a teacher. I’m generally good with kids, super patient, and do like to share what I’ve learned. Should be easy, right? Sorta. I’m still nervous every […]