First…let me preface this by saying that what you’re about to read is not me complaining about the state of my business. It’s not. I’m coming off a very strong April where I signed on two new clients and have a few others percolating. So I’m fine. That said…there’s a problem out there that I’ve […]
Are you a good brand cop?
Brand policing, also known as brand management, refers to the ongoing effort to maintain a consistent and positive image of a brand across all channels and touchpoints. It is a critical aspect of brand building because it ensures that the brand’s messaging, visual identity, and tone of voice are consistent and aligned with the brand’s […]
Bring in the Reinforcements: How Outside Help Improves Your Focus
Time management is key to success, but sometimes we can get tunnel vision and forget about everything else. It’s like wearing blinders on a horse – it makes you focus on one thing and ignore the rest. That can lead to missed deadlines, forgotten tasks, and a whole lot of stress. People do it all […]
Marketing from the 1st grade classroom.
When not over scheduled with CCM&A work, I’m filling up open hours on my schedule by being a substitute teacher. I’ve always wondered what I would be like as a teacher. I’m generally good with kids, super patient, and do like to share what I’ve learned. Should be easy, right? Sorta. I’m still nervous every […]